With its rise to fame in 2017, TikTok has become incredibly popular within such a short amount of time, surpassing Facebook, Twitter, Instagram and all other social networking platforms.

TikTok calls itself the “destination for short-form mobile videos.” TikTok users can create and upload videos of any content, incorporating music, filters, and effects. Videos are often short, around 15 seconds long, but videos can be uploaded up to 10 minutes. Some of the popular content on TikTok include dance videos, tutorials, lip-synching videos, and comedy – but more and more brands are starting to use TikTok as an essential tool for marketing.

So here are the top 10 reasons why YOU should consider marketing on TikTok:

1.  TikTok for Business

The all-in-one platform ‘TikTok for Business’ is a great tool for any business to drive online sales, increase app installs, raise brand awareness, or build a community. TikTok for Business provides everything you need to launch an effective marketing campaign, whether that be creating and implementing ads or evaluating your data.

2.  Every video has a chance for virality

TikTok has a unique algorithm, that gives every video an equal chance to go viral, regardless of the popularity of the content creator. This is fantastic for rapid scaling of a social media presence and fast growth!

3.  People buy what they see

Whether you simply post videos about your products, or you send out TikTok ads, there is a good chance of people buying your products. According to research from Adweek, nearly half of TikTokers make purchases from brands they see in the app.

4.  TikTok influencer marketing is huge

Taking advantage of getting an influencer to speak positively about your brand, can have significant benefits. According to Statista, the global influencer marketing space has more than double since 2019 to $13.8 billion in 2021. Therefore, it is no surprise brands see value in working alongside influencers to promote their products and services.

5.  Works well with Instagram

TikTok has features that enable you to link up to your Instagram. There is an Instagram link button on your profile page, in which users can easily be directed onto your Instagram from your TikTok account. Plus, there is automatic sharing to Instagram. When you post a video on TikTok, you can select an option to automatically share it to your Instagram Stories or Feed – so you can plug your TikTok account on your Instagram whilst simultaneously gaining Instagram followers from your TikTok!

6.  Wide range of Ad types

With TikTok for Business, you can create innovative advertisements that suits your marketing needs. There are five types of ads to use on TikTok – top view ads, in-feed ads, hashtag challenges, brand takeovers, and branded effects. Making use of Ads on TikTok will give you more chances of going viral on the platform and raising brand awareness.

7.  Opportunities to jump on trends

Whether it be trending hashtags, audios or challenges, there are many opportunities to take advantage of trends on TikTok. The algorithm on TikTok makes it easy for anyone to spot the latest trends and join in on creating relevant content. Trending hashtags or audios from the ‘Discover’ page, can help you to reach an organic audience and increase your account’s reach and publicity.

8.  TikTok is content-driven

Unlike Instagram, TikTok is primarily content-driven. The key is to find what excites and entertains the viewers, as well as choosing the content that matches their needs. Once your content gains interaction and engagement, it will rank up in the ‘For You’ page of users.

9.  Creativity gets recognition

TikTok is a great platform to be unique and post creative content. A lot of the content on TikTok is less edited and ‘raw’ compared to Instagram, and users love new and exciting videos that intrigue them. Many trends are triggered on TikTok through creative ideas and provoking conversation, so be creative and enjoy it!

10.  Make use out of TikTok analytics

Similarly to other social networking platforms, TikTok provides readymade analytics so that you can gauge the performance of your posts and marketing efforts. This feature can be used to reflect and analyse on the content you are creating, and see what is working well or needs to be improved on.