Statistically, around 1 in 2 small businesses invest in Search Engine Optimisation (SEO). This means that there is a pool of potential clients not being targeted by your business. Traffic to your website can equal revenue and is ultimately why you should be keen to improve your businesses organic position on Google.

When running a business, especially in the construction industry, it can be hard to visualise a journey to your business that doesn’t revolve around word-of-mouth marketing. This is something that has benefitted the construction industry in the past, but times are changing, and clients are evolving. As the digital age becomes more dominant in every industry, it is essential to do the fundamental organic Google SEO features to improve your performance on their platform.

One of the most underappreciated but simplest forms of organic SEO growth is the Google Business Profile. A Google Business Profile is a free tool that helps potential clients find businesses online. It often appears at the side of the Google Search Landing Page and can play a key role in communicating information about your business with potential suitors.

Verifying and updating your Google Business Profile, your business can stand out and increase website traffic. To be successful, make sure to include:

· Correct address, phone number and opening hours

· Social Media Profiles – Instagram, Twitter, LinkedIn etc.

· Add your website URL

· Update images with completed projects, team photos, equipment etc.

· Add photos of the physical business location and building

· Update and maintain your chosen industry category

The above bullet points are important factors that contribute to the foundations of a successful digital portfolio and organic SEO rankings.