Homeowners will get vouchers worth up to £10,000 to help with insulation costs

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The vouchers will be made available to use on environmentally-friendly additions such as insulation, solar panels, low-energy lighting, double glazing and energy-efficient doors.

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Homeowners in England will receive vouchers worth up to £10,000 to make energy-saving improvements to their properties.

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Chancellor Rishi Sunak made the announcement as part of a £2 billion green package to create jobs, upgrade buildings and protect the environment as part of efforts to rebuild the economy after Covid-19.

The scheme is available until the end of March 2021 and grants will be available for:

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• roof insulation

• solid wall, under-floor and cavity wall insulation

• air source or ground source heat pump

• solar thermal

• double or triple glazing/secondary glazing, when replacing single glazing

• upgrades to energy efficient doors

• installation and repair of hot water tanks, appliance tank thermostats, heating controls

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How can you take advantage of this as a business?

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With the government scheme homeowners will get up to £10,000 to make energy-saving improvements, so if you offer these services you could win new customers that have money to spend as well as customers who may want to make repairs or renovations once the changes have been made.

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To win this potential new work the Department for Business, Energy & Industrial Strategy has said that tradespeople must register for TrustMark or Microgeneration Certification Scheme (MCS) accreditation.

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It will also be key for your business to stand out, as consumers will be doing research on who is the best fit for the job. So making sure your messaging and marketing is clear and visible is absolutely vital.

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What happens if I am not a trusted installer for the scheme?

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Even if you are not an accredited installer, that doesn't mean you can't take advantage of the scheme. Homeowners may need to make changes to do the work, or even do extra work at the same time, so there will still be work to pick up off the back of it! It may also make home owners more aware of their bills so want to make improvements even if they can't get the grant.

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How do you become a trusted installer?

​To become a trusted installer, and for your customers to be eligible to receive the grant, you'll need to register for TrustMark or Microgeneration Certification Scheme (MCS) accreditation.

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When does the scheme start?

The scheme is due to start in September 2020 and run through to March 2021.

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What Does the Green Homes Grant Cover?

• Begin at the top - loft and floor insulation

• Smarten things up - draught-proofing

• New boiler - new, more efficient boilers

• Windows & doors - double or triple glazed windows, energy-efficient doors

• Solar panels - renewable energy generation, such as solar panels

• Electrics - energy-efficient lighting, heat-pumps

How can SWW help?

We have been helping construction and manufacturing companies for years to help build their presence and increase their market share. We are quick to react and can help your business to respond speedily too. Markets are always changing and we can help you not only keep up but get ahead of the game.

Make sure your services are clear

• It is essential to make your offering is as clear as possible

• Showcase your services

• Give examples of work

• Offer thought leadership

• Have an easy to navigate website

• Use imagery and videos to showcase your services

Social media

• Social media is a great way to connect with your potential and current customers

• Post examples of work

• Use social media advertising in your local area

• Target your advertising with pin point accuracy

Rank highly

• Ranking highly is crucial for getting people to your website

• Google has 92% of the market share so it's crucial to rank highly

• 90% of searchers will click on a result on the first page so being at the top is key to winning new business!

Have marketing literature ready

• Gaining presence online is crucial but also having case study cards or brochures is very important

• Have a fleet of literature ready to post out or give to prospective clients

• It's a great way to be remembered!

Find out what your competitors are doing

• Competitor analysis is essential

• Research what your competitors are doing so you understand where you fit in, where you can improve and what you can be proud of!

Target your advertising

• With specific campaigns it helps to pin point your advertising

• You can target homeowners in your local area or further afield

• Targeting your advertising means you get in front of the right people

• It also utilises your budget