logo-sww@1920x

Cutting Edge Laser

Overview
Cutting Edge Laser partnered with SWW to manage and develop their social media presence, building a consistent platform that reflects the quality of their work and supports business growth.

After working together over a sustained period, the focus shifted towards the arrival of their new 30kW fibre laser, representing a significant upgrade in capability and capacity.

Our Approach
The objective was to build momentum around the upgrade while making sure the messaging stayed focused on what it meant for customers.

We planned a phased rollout of content that introduced the upgrade, built anticipation, and then brought the audience into the process as it happened. This included capturing key moments such as the delivery and installation, using high-quality visuals including drone footage to show the scale of the investment.
Once the machine was operational, the focus shifted to showing it in action. This allowed us to demonstrate the level of precision it offered, and how it would improve output for customers.
At the same time, messaging was aligned across all channels. Social media, website content, email marketing, and exhibition materials all reinforced the same story – a business that continues to invest, improve, and build long-term partnerships with its customers.

The Outcome
During the launch period, Cutting Edge Laser saw a 404% increase in impressions across their social channels, significantly increasing visibility at a key moment for the business.
More importantly, the campaign changed how the upgrade was perceived. Rather than being a one-off announcement, it positioned the investment as part of a bigger story; a company that is actively moving forward and strengthening what it can offer customers.

The content created around the launch continues to deliver value beyond the initial announcement, giving the sales team strong, visual proof of capability and providing a bank of material that can be reused across marketing and business development activity.
The result is not just increased attention, but a stronger, more credible message in the market about where the business is heading.
MD

Md Nuruzzaman

Hubspot CRM Specialist

MD is a HubSpot CRM Specialist helping businesses turn messy data and manual processes into clean, automated, revenue-ready systems.

He works closely with teams to organise and manage HubSpot CRM data, ensuring contacts, companies, deals and pipelines are accurate and structured. From fixing broken properties to improving data flow across the CRM, he focuses on keeping HubSpot reliable and scalable as businesses grow.

On the automation side, MD designs and implements HubSpot workflows that save time and reduce human error, including automating contact ownership, lifecycle stages, lead routing, internal notifications and follow-ups. The goal is simple: less manual work, faster response times and better visibility for sales and marketing teams.

Beyond CRM, MD also brings strong experience in B2B lead generation. He helps businesses source niche-targeted, verified leads and enrich CRM data with accurate decision-maker information, so HubSpot is filled with high-quality prospects ready for outreach.

Ryan Zasada

Ryan Zasada

Web Developer

With over 15 years of experience in web development, Ryan has built a strong background in creating websites across a wide range of industries. Starting his career in digital development, he quickly developed a strong understanding of both the technical and strategic side of building effective online platforms, with a particular focus on SEO and user experience.

Throughout his career, Ryan has worked with numerous agencies, delivering websites and digital solutions for clients of all sizes. Working across a variety of sectors has given him broad experience in adapting to different business needs, managing multiple projects and collaborating closely with clients and teams to deliver reliable, high-quality work.

As our Web Developer, Ryan combines technical expertise with a practical, results-driven approach. He uses his experience in development and SEO to create websites that not only look great, but also perform effectively, helping clients build a strong and successful online presence.

Gary White

Designer

Design for me is deeply rooted in the real world, I’ll find inspiration and influences in the strangest places – and it’s this quirk that helps me consistently produce strong, interesting designs which engage audiences and help clients successfully get their message across in a clear and effective way.

I spend my time building brands, creating brochures, designing websites, crafting emailers and visualising exhibition stands for clients as well as putting together the odd presentation. Or fifty.

You’ll often find me juggling several projects – developing concepts for advertising and promotional campaigns, overseeing a team of creatives or building complex Lego installations (a passion of mine).

Although I’ve always been fascinated by design, IBM kick-started my career – from desk top publishing, I worked my way up to designer level and proved I had an aptitude for difficult clients and complex design issues. I’m very familiar with PhotoShop, Illustrator, InDesign, the full Microsoft suite and After Effects, I follow every creative trend.

When I’m not designing, you’ll find me walking or running with my dog. I’m also an avid collector of Lego architecture models and love all gadgets (Apple ticks most boxes for me). In addition I’m a keen photographer and am allowed time off for good behaviour at Formula One at Silverstone every year.

Yasmin Headshot

Yasmin Farnham

Office & Operations Coordinator

Yasmin comes from a background in customer service and operations, with experience across hospitality and logistics. She started her career in hospitality at 18 while studying TV and Film Production, before moving into network infrastructure at 20, where she began developing her operational and customer-focused skillset.

Over the following years, Yasmin built experience across customer service, import and export, ISO auditing and sales operations, whilst managing her own department and fleet of drivers and developing a strong relationship with customers. This gave her a strong understanding of how different moving parts need to work together to keep operations running smoothly, as well as the importance of clear communication and reliable processes.

As our Office & Operations Co-ordinator, Yasmin supports the wider team with administration and organisation. She uses her attention to detail to keep everything running smoothly behind the scenes, ensuring projects and client work progress efficiently.

Bethan@1920x-100

Bethan Clark

Account Manager

 

Bethan began her career in a fast-paced start-up commercial environment, where she gained experience supporting business growth across both physical and online channels. It was here she developed a practical, adaptable approach to marketing, understanding what works in busy commercial settings.

With a degree in French and English Literature, she strongly appreciates how language shapes meaning. This naturally feeds into her focus on clear communication in marketing, especially when translating complex or technical information into more engaging and accessible messaging.

Since joining SWW, she has progressed from Marketing Executive through to Account Manager, working closely with clients across the construction and manufacturing sectors. Bethan enjoys working with people from a wide range of backgrounds and specialist sectors within the construction industry, taking time to understand how each client operates so that marketing feels practical and relevant for what works in practice for businesses.

Ollie-Smith@1920x-100

Oliver Smith

Director

Coming from a family which has run a construction business for three generations, Oliver grew up in the industry. Oliver completed his degree in Marketing and Management where he loved seeing trends before they took off. His research looked at the impact of CSR on consumer behaviour.

After his degree, Oliver worked for almost a decade in both business development and marketing departments of listed construction and manufacturing companies, including FTSE 250 SIG plc where he grew marketing departments and, most importantly, revenues through customer loyalty programmes, unique and innovative marketing campaigns and building strong relationships with all parties.

His knowledge of the industry combined with his passion for marketing and business development with a no-nonsense approach has cemented his ability to ensure your company achieves maximum results with minimum hassle through both marketing and business development.

logo-sww@1920x
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.