Construction
marketing specialists

Digital marketing agency for the construction industry 

With any industry, understanding how to most effectively approach the market is crucial to growing a business. Construction is no different, yet with its multi layers and complexity it’s not a straightforward industry to market to. Often winning new business is relied on through word of mouth or simply by being the only contractor who has the skills for the job. However, with the digital world now engrained in everyday life, it’s crucial to ensure your business has a strong online presence to back up your offering and show you are ready to do business in today’s market.

Compared to other industries, construction has been slow to catch-up when it comes to digital marketing. Many construction firms still lack a marketing plan and lead generation strategy, instead relying on their sales team to spend their time prospecting. ​ The fast pace of the online world means that if a business isn’t looking to invest resource in their digital presence, they will quickly get left behind their competitors.  Although word of mouth is still the most common method of attracting new business in this industry, the way customers are sourcing contractors and construction companies is changing, with a shift towards online research prior to engaging. ​ However, many construction firms will be aware that when it comes to digital marketing, they don’t have the experience or resource to roll-out an effective strategy.

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Maximum results, minimum hassle

Working in-house for FTSE 250 construction giants as well as with smaller construction firms, builders merchants and manufacturers, we have built the experience required to implement effective marketing campaigns and create strategies that really work within the industry.

We understand your priority is running your business which is why we aim to build a strong understanding of your products and services before working with you. Our mission is to maximise results whilst minimising hassle for you!

Why choose SWW Marketing?

Partnership

Before beginning work with you, we get to know you and your business and understand your long term goals. We work in partnership with all our clients to be seen not just as an agency, but as part of the team!

Market Expertise

Our team has extensive experience of working within the construction and manufacturing industries. We understand how businesses within these industries work and how they communicate.

Honesty & transparency

We take time to understand your business and your goals, so everything we do actually makes a difference.

Flexibility

We want to make sure that working together makes sense for you and for us. If we don't think the fit is right, we'll recommend a more suitable partner for your business needs.

Regular reports & updates

We'll provide regular updates on activities, as well as reports on campaign progress (the successful and less successful!).

MD

Md Nuruzzaman

Hubspot CRM Specialist

MD is a HubSpot CRM Specialist helping businesses turn messy data and manual processes into clean, automated, revenue-ready systems.

He works closely with teams to organise and manage HubSpot CRM data, ensuring contacts, companies, deals and pipelines are accurate and structured. From fixing broken properties to improving data flow across the CRM, he focuses on keeping HubSpot reliable and scalable as businesses grow.

On the automation side, MD designs and implements HubSpot workflows that save time and reduce human error, including automating contact ownership, lifecycle stages, lead routing, internal notifications and follow-ups. The goal is simple: less manual work, faster response times and better visibility for sales and marketing teams.

Beyond CRM, MD also brings strong experience in B2B lead generation. He helps businesses source niche-targeted, verified leads and enrich CRM data with accurate decision-maker information, so HubSpot is filled with high-quality prospects ready for outreach.

Ryan Zasada

Ryan Zasada

Web Developer

With over 15 years of experience in web development, Ryan has built a strong background in creating websites across a wide range of industries. Starting his career in digital development, he quickly developed a strong understanding of both the technical and strategic side of building effective online platforms, with a particular focus on SEO and user experience.

Throughout his career, Ryan has worked with numerous agencies, delivering websites and digital solutions for clients of all sizes. Working across a variety of sectors has given him broad experience in adapting to different business needs, managing multiple projects and collaborating closely with clients and teams to deliver reliable, high-quality work.

As our Web Developer, Ryan combines technical expertise with a practical, results-driven approach. He uses his experience in development and SEO to create websites that not only look great, but also perform effectively, helping clients build a strong and successful online presence.

Gary White

Designer

Design for me is deeply rooted in the real world, I’ll find inspiration and influences in the strangest places – and it’s this quirk that helps me consistently produce strong, interesting designs which engage audiences and help clients successfully get their message across in a clear and effective way.

I spend my time building brands, creating brochures, designing websites, crafting emailers and visualising exhibition stands for clients as well as putting together the odd presentation. Or fifty.

You’ll often find me juggling several projects – developing concepts for advertising and promotional campaigns, overseeing a team of creatives or building complex Lego installations (a passion of mine).

Although I’ve always been fascinated by design, IBM kick-started my career – from desk top publishing, I worked my way up to designer level and proved I had an aptitude for difficult clients and complex design issues. I’m very familiar with PhotoShop, Illustrator, InDesign, the full Microsoft suite and After Effects, I follow every creative trend.

When I’m not designing, you’ll find me walking or running with my dog. I’m also an avid collector of Lego architecture models and love all gadgets (Apple ticks most boxes for me). In addition I’m a keen photographer and am allowed time off for good behaviour at Formula One at Silverstone every year.

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Yasmin Farnham

Office & Operations Coordinator

Yasmin comes from a background in customer service and operations, with experience across hospitality and logistics. She started her career in hospitality at 18 while studying TV and Film Production, before moving into network infrastructure at 20, where she began developing her operational and customer-focused skillset.

Over the following years, Yasmin built experience across customer service, import and export, ISO auditing and sales operations, whilst managing her own department and fleet of drivers and developing a strong relationship with customers. This gave her a strong understanding of how different moving parts need to work together to keep operations running smoothly, as well as the importance of clear communication and reliable processes.

As our Office & Operations Co-ordinator, Yasmin supports the wider team with administration and organisation. She uses her attention to detail to keep everything running smoothly behind the scenes, ensuring projects and client work progress efficiently.

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Bethan Clark

Account Manager

 

Bethan began her career in a fast-paced start-up commercial environment, where she gained experience supporting business growth across both physical and online channels. It was here she developed a practical, adaptable approach to marketing, understanding what works in busy commercial settings.

With a degree in French and English Literature, she strongly appreciates how language shapes meaning. This naturally feeds into her focus on clear communication in marketing, especially when translating complex or technical information into more engaging and accessible messaging.

Since joining SWW, she has progressed from Marketing Executive through to Account Manager, working closely with clients across the construction and manufacturing sectors. Bethan enjoys working with people from a wide range of backgrounds and specialist sectors within the construction industry, taking time to understand how each client operates so that marketing feels practical and relevant for what works in practice for businesses.

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Oliver Smith

Director

Coming from a family which has run a construction business for three generations, Oliver grew up in the industry. Oliver completed his degree in Marketing and Management where he loved seeing trends before they took off. His research looked at the impact of CSR on consumer behaviour.

After his degree, Oliver worked for almost a decade in both business development and marketing departments of listed construction and manufacturing companies, including FTSE 250 SIG plc where he grew marketing departments and, most importantly, revenues through customer loyalty programmes, unique and innovative marketing campaigns and building strong relationships with all parties.

His knowledge of the industry combined with his passion for marketing and business development with a no-nonsense approach has cemented his ability to ensure your company achieves maximum results with minimum hassle through both marketing and business development.

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